PancakeSwap
Product clarity with a playful identity.
DeFi interface & IP
Interface studies, product flows and character-led campaign artwork.
- Design contribution
- UI redesign, design report, IP banners
- Company / project
- PancakeSwap
- Engagement
- Freelance · PotoDesign
An interface redesign and IP banners for PancakeSwap’s DeFi platform.
Design review
Make the redesign’s questions and stages visible.
A structured process
The presentation connects problem identification, design goals, research, solutions and review with the interface studies.
Interface analysis
Connect individual UI issues with a clear product view.
For design discussion
Annotated screens place the observations alongside the research notes they relate to.
Product flow
Show how the screens connect beyond a single view.
From layout to interaction
The prototype sequence lays out related screens so the path through the product can be discussed.
Character campaigns
Carry the product’s personality into launch artwork.
A recognisable world
The bunny character, soft colours and dimensional props frame the campaign message.
