Chef’s Edge
Tools, craft and a considered shopping experience.
Kitchenware store
Product discovery, learning content and a clear route to checkout.
- Design contribution
- Shopify, UX/UI, content
- Company / project
- Chef’s Edge
- Engagement
- Freelance · PotoDesign
A Shopify redesign for a kitchenware brand, combining product discovery and educational content.
Category discovery
Introduce the product range through craft and use.
Find the right category
Product imagery and care content give visitors distinct routes into the catalogue.
Product sets
Present related tools as a coherent range.
For product comparison
Consistent cards keep each matching knife set’s image, name and shopping action together.
Learning content
Keep product knowledge close to the shopping experience.
Beyond the purchase
The Learning Corner pairs practical topics with images of making and maintaining knives.
Checkout
Bring delivery and payment information into one clear flow.
Complete the purchase
The checkout groups contact, express payment and the order summary in a familiar structure.
