Hong Kong
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The Trader Funds

A clear route into a trading programme.

Prop trading website

Programme structure, product communication and supporting content.

Design contribution
Branding, UX/UI, web design, motion
Company / project
The Trader Funds
Engagement
Employment project

A brand and website redesign for a prop trading platform.

Programme path

Show the stages as one connected journey.

A clear progression

Three distinct steps make the programme’s structure visible before visitors enter the detail.

Product overview

Bring the offer’s different elements into one view.

For product understanding

A modular grid groups financial instruments, support and product information by topic.

Academy

Give educational content its own identity within the brand.

Supporting the journey

The academy page uses the same dark environment while introducing a distinct editorial entry point.

Support

Make help easy to find and act on.

A practical next step

Contact choices and a focused enquiry form sit together beside the brand artwork.

POTO · Campaign and quest overview

Full POTO campaign and quest interface