SUGARFISH
A restaurant experience shaped by its story.
Restaurant website
Brand storytelling, menu discovery and the people behind the food.
- Design contribution
- Web design, Shopify, CMS, brand guidance
- Company / project
- SUGARFISH
- Engagement
- Freelance · PotoDesign
A sushi restaurant website combining a minimal interface with brand storytelling.
Restaurant story
Introduce the values before the menu.
A sense of place
A short statement and restaurant photography set the context for the dining experience.
Menu discovery
Give the food room to speak for itself.
For first-time visitors
A short menu introduction leads into a simple image grid of dishes.
Lunch & dinner
Make the dining options easy to compare.
Plan a visit
Clear meal headings and grouped menu details help visitors understand the available formats.
People & philosophy
Connect the restaurant’s approach with its founders.
A human identity
Portrait photography and the Trust Me message introduce the people and thinking behind the experience.
